The Annie's team piled into the back of a pickup truck, ready to join a parade

Our History

Polaroid photos of a pickup truck filled with Annie's boxes. "The Early Days" is written at the bottom of the top photo.

Annie Withey believed that it is possible to build a socially conscious and successful business.

This was her goal when she started making delicious Mac & Cheese and selling it from her car trunk when she co-founded the company back in 1989.

Follow our journey over the years.

  • Year 1989 - A black and white photo of Annie with Bernie and 3 boxes of Mac and Cheese

    The Beginning of Annie’s

    Annie Withey co-founded the company to sell delicious mac and cheese.

  • Year 1989 - Store shelves lined with Annie's mac and cheese boxes.

    Launched Cases for Causes

    We started our first product donation program called Cases for Causes.

  • Year 1998 - Original packaging for Annie's Organic Shells & White Cheddar

    Mac & Cheese Goes Organic

    Our beloved first product, Mac & Cheese, is also our first to go all organic.

  • Year 2000 - An assortment of smiling student faces

    Started Awarding Agricultural Scholarships

    We sow seeds of goodness by starting our Sustainable Agricultural Scholarship Program.

  • Year 2007 - An illustration of a garden plan

    Started Grants for Gardens

    We believe every kid deserves a garden, so we launched our Grants for Gardens program.

  • Year 2008 - Two cows in a field

    Partnership with Organic Valley

    We started sourcing organic dairy from Organic Valley who strongly aligns with our mission and values.

  • Year 2012 - The Berkeley building's container garden

    Honored with LEED Gold Certification

    We moved to Berkeley and walked the talk by getting our building LEED Gold Certified.

  • Year 2012 - The Annie's banner lit up with purple celebration lights

    Annie’s Goes Public

    We debuted on the New York Stock exchange ready to spread goodness far and wide.

  • Year 2014 - Both Annie's and General Mills staff standing together, wearing bunny ears

    Annie’s Joined General Mills

    We are committed to growing better together.

  • Year 2015 - An indoor garden with a sign that reads "Grow up happy"

    Won the Bay Area Acterra Award

    We were honored with the Acterra Business Environmental Award for demonstrating best sustainability practices.

  • Year 2016 - A thermostat on an office wall

    Won the Climate Disruptors Award

    We received recognition for our efforts in reducing our carbon footprint.

A view of Bernie's backside with a speech bubble that says "Whew, I need a nap!"

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An illustrated bunny, wearing a headband and peace symbol necklace. It is holding up two fingers in a peace sign. A speech bubble reads "Peace., Love, Bunnies"

Bernie, the rabbit of approval.

Bernie was Annie’s pet dutch rabbit when she founded Annie’s back in 1989. Her brother drew him into the Annie’s logo as a symbol of simplicity, care and goodness behind the Annie’s products and brand.