Skip to Content
Mother and daughter enjoying Annie’s Mac and Cheese together, each holding a spoon and smiling at each other.

A Promise for Better

Annie’s Promise for Better is more than a pinky promise, it’s an unbreakable bunny promise that we will always strive for better.

It’s a promise to choose nutritious and pantry-worthy ingredients, to add yumminess to every kid’s meal, and to use organic ingredients that are forever kind to the planet.

Choosing Annie’s means welcoming wholesome products into your home that everybunny will love—and that you can feel confident about.

Icon of a purple smiley face surrounded by two hearts

Four boxes of Annie's products, Organic Bunny Grahams Friends, Shells White Cheddar, Berry Patch & Organic Cheddar Bunnies, arranged neatly on a table.

A Promise for Goodness

  • Real, purposeful ingredients
  • Mac made with organic pasta and 100% real cheese
  • USDA Certified Organic snacks
  • Fruit snacks made with real fruit juice*
  • Never, ever using artificial colors or flavors

* not intended to replace fruit or vegetables in the diet

A child eating a bowl of Annie’s Mac & Cheese on a placemat.

A Promise for Yumminess

  • Serving up kid-favorites in every meal
  • Delicious ooey, gooey mac for even the pickiest of eaters
  • Delightfully fun bunny-shaped snacks and crackers
  • Gluten-free and vegan options for everybunny who needs them
  • Kid-yummy found in every bite
A child gazing down at a woman who is holding Annie's fruit snacks in her hand

A Promise for Kindness

  • We believe food has the power to impact the future of the planet and everybunny on it
  • From partnering with farmers to advance organic agriculture, to thoughtfully choosing the packaging that our food is shipped in – we always have your family and our planet in mind.
  • We strive to ensure that our products meet the high standards that we and your bunny families share