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Annie’s "Smile Challenge" Love it or it’s Free Money Back Guarantee

Thank you for your purchase of one of the specially marked packages of Annie’s products listed below. We’re sorry you are not happy with your product. Please find details below on how to receive a refund for your purchase. 


To be eligible for a refund, you must be the original purchaser of one of the Annie’s products listed below with “Love It or It’s Free” messaging on-package, purchased between 12/15/2022 to 3/31/2023. Offer must be redeemed by 4/30/2023. Original receipt and product UPC Code must be submitted for refund within 30 days of product purchase. Product must be used before ‘Best if used by’ date marked on package. 


Specially Marked Annie’s Products:  

  • Annie’s Shells & White Cheddar, 6oz 
  • Annie’s Shells & Real Aged Cheddar, 6oz 
  • Annie’s Macaroni & Classic Cheddar, 6oz 
  • Annie’s White Cheddar Microwaveable Cheese Cup, 4ct 
  • Annie’s Real Aged Cheddar Microwaveable Cheese Cup, 4ct  


Internet access is required to redeem refund offer. A PayPal account or Venmo account is required to receive the refund. If a participant does not have a Venmo account, he/she may sign up for a free account at Venmo account subject to additional terms and conditions. If a participant does not have a PayPal account, he/she may sign up for a free account at PayPal account subject to additional terms and conditions. 

This offer is in no way sponsored, endorsed, or administered by, or associated with Venmo® or PayPal, Inc. 

To Receive Your Refund:  

Go to, complete and submit the registration page including by not limited to: his/her first and last name, valid email address, street address (no P.O. Boxes will be allowed), city, state, and zip code. You will be prompted to select if you would like your refund sent via Venmo or Paypal and must follow the onscreen instructions to provide details of the email address associated with your Venmo or Paypal account. You must then follow the link and instructions to upload a photograph of the original receipt showing the qualifying purchase. Sponsor must receive your request by 11:59:59 PM Central Time on 4/30/2023.   

Upon verification of qualifying purchase, you will be sent your refund in the amount of the pre-tax purchase price, after all discounts, of the participating Annie’s product, via your PayPal account or your Venmo account in the amount of the purchase price reflected on the store or online receipt (up to $5.65, tax not included). A PayPal or Venmo account must be established in order to choose either of these options. Please allow 6-8 weeks for receipt of refund. Limit one refund per household, person, address, or email address. 

Your refund submission will not be accepted without original receipt and completed online form, including UPC code. If your receipt or UPC isn’t valid, you will be contacted by email so that you can correct the issue and apply again for your refund. NOTE: Proof of refund submission does not constitute proof of delivery of receipt of refund.  

This offer, including any redemption method, may be canceled, or postponed by Sponsor, in full or in part, at any time, at Sponsor’s sole discretion. Each participant shall be solely responsible for payment of any and all applicable federal, state, and local taxes for any participating Annie’s product. All other costs and expenses not expressly set forth herein shall be solely the participant’s responsibility. 

MUST PURCHASE PRODUCT BY 3/31/2023 AND SUBMIT REFUND REQUEST BY 4/30/2023. Offer limited to one (1) refund per person, email, address or household. Max value of $5.65 USD 

Product must be prepared and consumed according to the directions on pack. Purchase the Product(s) between 12/15/2022 and 3/31/2023. Limit one (1) refund per person, address, email address, or household. Reproduction, purchase, sale, or trade of any offer requirement (including, without limitation, via online auction sites) is prohibited. This offer may not be published in any magazine, website or elsewhere without written permission of General Mills, Inc. This offer is void in CT, RI and where taxed, regulated, or prohibited. Requests which are non-conforming, duplicates, from outside the stated area, or from groups or organizations will not be honored, returned or acknowledged. Allow 6-8 weeks from our receipt of your request to receive your refund. General Mills, Inc. is not responsible for lost, late or misdirected mail. Fraudulent requests could result in prosecution under federal mail fraud statutes. Not combinable with other offers. © General Mills. 

Abbreviated Rules:  

If you’re not satisfied with the product, go to to learn how to receive your money back (up to $5.65). Purchase product by 3/31/2023. Redeem offer by 4/30/2023. Original receipt and product UPC Code must be submitted for refund within 120 days of product purchase. Limit 1 refund per household. Offer void in CT and RI. 


Sponsor: General Mills Sales, Inc. 1 General Mills BLVD., Minneapolis, MN 55426. 

Administrator: Arrowhead Promotion & Fulfillment Co. 1105 SE 8th Street, Grand Rapids, MI 55744 

PRIVACY POLICY:  Information collected in connection with the Offer will be subject to Sponsor’s Privacy Policy, which is available at 


For additional questions on how to receive your refund, or for other questions, comments, or concerns, please contact: 1-800-288-1089