Contacts:     
Carol Schuler
Haberman & Associates
612.372.6451
carol@habermaninc.com

 

Aimee Sands
Annie’s, Inc. 
707.254.3700 x103
asands@annies.com                

 


ANNIE’S BRINGS BERNIE’S BEST TOGETHER IN ONE,
PERFECT-FOR-MUNCHING ORGANIC SNACK MIX

 

Cheddar and buttery-rich bunnies join bunny-shaped pretzels for delicious snack

 

New 7 oz size for Bunny Graham Friends; three Annie’s Naturals
dressings now in 16 oz bottles

 

NAPA, Calif. – March. 6, 2009 – Annie’s Homegrown is introducing its new Organic Snack Mix Bunnies that combine crunchy organic pretzels with two savory Annie’s favorites, Cheddar Bunnies and Buttery Rich crackers.

 

This delicious, certified-organic snack mix comes in fun bunny shapes kids love. Moms and dads appreciate that it’s made without pesky preservatives or artificial additives. 

 

“Our new organic snack mix is a great alternative to traditional snack mixes on the market,” said Annie Withey, founder of Annie’s. “It’s a convenient after-school treat or grab-and-go snack that is perfect for small hands. The bunny shapes are always a favorite among kids and adults alike.”

 

Organic Snack Mix Bunnies hit store shelves nationwide this spring in a 9 oz box, available for a SRP of $4.99.

 

Also new this spring, Annie’s Homegrown will launch a 7 oz size offering of its Bunny Graham Friends, a delicious mix of honey, chocolate and chocolate chip, introduced last fall in a 10 oz family size. Bunny Graham Friends are made with organic flours and organic cane juice.

 

New from Annie’s Naturals, three of its dressing favorites, Lite Honey Mustard, Lite Gingerly and Balsamic, now will be available in 16 oz bottles. These versatile vinaigrettes are perfect on a salad or can be used as marinades, dips or finishing sauces.  Balsamic and Lite Honey Mustard are naturally gluten-free.

 

Annie’s Homegrown
 

Annie’s Homegrown, celebrating its 20th anniversary this year, offers delicious, all-natural and organic alternatives to traditional comfort foods. Since Annie Withey founded the company in 1989, Annie’s has been dedicated to delivering great-tasting, easy-to-prepare products made with the highest-quality ingredients that are healthy for people and the planet. The company was the first to create and introduce organic macaroni & cheese, and now is the nation’s leading natural and organic macaroni & cheese brand.

 

Annie’s Homegrown currently offers more than 60 products, including: all-natural Breakfast Cereals; Natural Mac & Cheese; Certified-Organic Mac & Cheese; Cheddar Bunnies; Bunny Grahams; Organic Bunny Fruit Snacks; Organic Classic Crackers; Organic Snack Mix Bunnies; Deluxe Mac & Cheese; Microwaveable Macaroni & Cheese; Certified-Organic Skillet Meals; Totally Natural Pasta Meals; and Certified-Organic Canned Meals.

 

Annie’s Naturals
 

Annie’s Naturals, founded in 1984 by culinary innovator Annie Christopher, offers 35 deliciously unique salad dressing flavors and 18 condiments, including mustards, marinades, BBQ sauces and ketchup, and four flavored olive oils. For more information, visit the company Web site at www.AnniesNaturals.com.

 

Annie’s, Inc.
 

Annie’s Homegrown and Annie’s Naturals are wholly owned subsidiaries of Annie’s, Inc., a growing family of natural and organic brands that also includes Annie’s Naturals. Annie’s Homegrown products are available nationwide at major grocery stores, natural food stores and club stores. For more information, visit www.Annies.com. 

###