What personal information does Annie's gather?
The information we learn from users helps us personalize and continually improve your shopping experience at Annies.com. We may monitor and track information such as customer usage patterns on our website. We compile this information into a statistical aggregate, which we use for internal business and administrative purposes including improving our website, our operations and our consumer relations. Here are the types of information we gather:
Personal information provided by you
Annie's currently has an electronic newsletter. In order to receive our newsletter, it is necessary that you provide us with information, such as your name and email address. We will never share your information with another company.
When you contact Consumer Relations, apply for our scholarship or community giving programs, or submit a recipe, your contact information is stored in our database, so that we may respond to your comment or application.
Finally, from time-to-time, we may also provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personal information from you, such as contact and demographic information.
All of the above information that we receive from you is voluntary on your part. You do not need to send us any information to use our website. However, if you wish to voluntarily participate in any of the above programs, you will need to provide us with the applicable information.
We receive and store certain types of information whenever you interact with us. For example, like many web sites, we use "cookies," and we obtain certain types of information when your web browser accesses Annies.com. This information may include your IP address, your web browser type and operating system, session time, click path analysis, and the pages you request. We use this information in an aggregate way to monitor usage and improve our website. Cookies DO NOT contain any personally identifiable information such as your name or email address.
To help us make our e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Annies.com if your computer supports such capabilities. We will never share your email address or personal information with another company.
Children and Annie's
Like other Web sites that contain content directed to children, Annie's is required by law to comply with the Children's Online Privacy Protection Act ("COPPA"). Under COPPA, parental consent is required for the online collection, use and/or disclosure of personal information obtained from a child under the age of 13.