Shape.com: The Faces Behind 10 of Your Favorite Health Food Brands

Shape.com: The Faces Behind 10 of Your Favorite Health Food Brands

As a college student in 1984, Withey developed Smartfood Popcorn in her Boston kitchen. A few years later, the popcorn’s signature white cheddar cheese powder gave her the inspiration for Annie’s. “One day it occurred to me that there was no macaroni and cheese product on the market using an all-natural white cheddar cheese powder free of artificial ingredients or preservatives,” Withey says. “As soon as I mixed together the first batch of Annie’s with the powder, milk, butter, and elbow macaroni, I knew the recipe was a winner.”

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Posted September 2013

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