Forbes: How ‘Less-Bad’ Food Marketing Is Attracting Millennial Parents

Forbes: How ‘Less-Bad’ Food Marketing Is Attracting Millennial Parents

Jeff Fromm,  co-author of “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” explains the success of companies like Annie’s Homegrown: Millenial parents.

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This story appears in the January 13, 2014 digital issue of Forbes.
 
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