Why Organic Matters To Us

Why Organic Matters To Us

The importance of avoiding toxic, persistent chemicals cannot be overstated, as it’s not only about ensuring that we’re not polluting people’s bodies and our environment, but it’s also about a philosophical difference in how farmers work within an ecological environment. Farming, by its nature, works directly with the earth, including the soil, water and biodiversity. While judicious use of chemicals certainly has a role to play in our modern society, the tendency to apply chemicals as the first response to weeds and pests leads to many of the ecological problems that we face globally.  According to the Environmental Protection Agency (EPA), approximately 5 billion pounds of pesticides are applied annually to farms, forests, lawns, and golf courses in the United States.

It feels more important than ever to look back to the publication of Rachel Carson’s ground breaking book Silent Spring, which when published in 1962, helped launch the modern environmental movement. In it, Carson informed the world about the dangers of chemical overuse and its effect on everything from pesticide resistance to birth defects, infertility, and cancer. These concerns have not gone away, and if anything, have only become more pronounced as our landscapes continue to receive excessive doses of chemicals.

At Annie’s, we believe healthy alternatives do exist, and organic farming is one that we’re proud to champion.

Investing in Organic: We continue to help grow the organic market. Organic products represent 85% of Annie’s total sales.


Annie’s celebrates parents who are saying no to synthetic ingredients. Watch and share!