Annie’s Inc is seeking a dynamic Trade Marketing Manager to lead the development of channel
specific trade promotion strategies and manage the overall trade spending budget via MEI (TPM
system). The TMM is responsible for national trade plans that ensure the company achieves its
volume, profit and trade funds expense targets. He/she will work to translate strategic
direction/insights into annual trade plans while continuously evaluating effectiveness of
promotions and efficiencies of trade spending. This role acts as the primary liaison between field
sales organization and all internal functions (including Brand Management, Innovation, Finance,
Operations, IT & Executive Management) to support field needs related to sales, displays, and
presentations to support sales initiatives.
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here for details. (11-2011)