Contacts:     
Carol Schuler
Haberman & Associates
612.372.6451
carol@habermaninc.com

 

Aimee Sands
Annie’s Homegrown
707.254.3700 x103
asands@annies.com            

    


WANT TO PUT A SPRING IN YOUR CHILDREN’S BACK-TO-SCHOOL STEP?

ANNIE’S HOMEGROWN INTRODUCES ORGANIC  BUNNY FRUIT SNACKS AND CRACKERS!

 

NAPA, Calif. – Aug. 25, 2008 – Annie’s Homegrown is introducing new organic fruit snacks and crackers that will have moms and kids hopping for joy this fall, just like Bernie, Annie’s Rabbit of Approval!

 

Annie’s Homegrown is proud to introduce two varieties of organic fruit snacks, Berry Patch and Tropical Treat, in fun bunny shapes kids love. Berry Patch is a blend of all natural strawberry, cherry and raspberry flavors, while Tropical Treat combines mango-peach, tropical punch and orange. Made with real fruit juices and USDA certified organic ingredients, Organic Bunny Fruit Snacks are vegan, gelatin free and provide 100 percent of the recommended daily Vitamin C. Each box contains five, 0.8 oz pouches. The suggested retail price is $4.99.

 

Also new this fall, Annie’s Homegrown will offer a line of Organic Bunny Classics crackers the whole family will love: Saltine, with a flakey, crisp and light texture, made with organic wheat flour; Buttery Rich, crispy and delicious with the perfect buttery crunch; and Cheddar, crunchy and crispy made with real organic cheddar cheese.

 

All of the crackers are USDA certified organic and have 0 grams of trans fats. The whole family will love these crackers with cheese, dips and spreads that make for a delicious quick snack. The crackers, available in five fun shapes, are sold in 6.5 oz boxes for a suggested retail price of $3.59.

 

“It’s a struggle for most parents to find a variety of healthy and delicious snacks their kids will love,” said Annie Withey, founder of Annie’s. “We think we’ve struck that balance with our new organic fruit snacks and crackers. These new offerings continue a proud Annie’s tradition of offering healthy, convenient snack alternatives everyone in the family feels good about.”

 


In addition to the new organic fruit snacks and crackers, Annie’s Homegrown is excited to expand its popular cereal line with three totally natural new flavors, including:

 

• Annie’s Fruity Bunnies made with natural fruit flavors and whole oats and toasted corn for a natural, delicious and fruity breakfast.

 

• Annie’s Cocoa & Vanilla Bunnies. Two classic flavors combine with whole oats and toasted corn for a yummy and nutritious crunch.

 

• Annie’s Honey Bunny Crunch. A granola-like, kid-friendly blend of puffed whole wheat, toasted whole oats and corn that delivers 16 grams of whole grain. A honey glaze sweetens every bite.


 
These cereals will join Annie’s Honey Bunnies, Cinna Bunnies and Bunny Love on the shelves of major grocery stores and natural food stores nationwide this fall.

 

Annie’s cereals taste delicious, with no icky additives or pesky preservatives. They are low in fat and made from whole grains such as oats and corn. All varieties are low in sugar, ranging from 2-7 grams per serving, yet offer a taste kids love. The suggested retail price for Annie’s cereals is $4.99 per 9 oz box.

 

All new products will begin shipping in late summer and will be on shelves this fall wherever Annie’s Homegrown products are sold, including supermarkets, natural and organic food stores, club stores, mass merchants and online in all 50 U.S. states and Canada.

 

Annie’s currently offers more than 50 products, including: all-natural Breakfast Cereals; Natural Mac & Cheese; Certified-Organic Mac & Cheese; Cheddar Bunnies; Bunny Grahams; Deluxe Mac & Cheese; Microwaveable Macaroni & Cheese; Certified-Organic Skillet Meals; Totally Natural Pasta Meals; and Certified-Organic Canned Meals.

 

About Annie’s Homegrown
Napa, Calif.-based Annie’s Homegrown offers delicious, all-natural and organic alternatives to traditional comfort foods. Since Annie Withey founded the company in 1989, Annie’s has been dedicated to delivering great-tasting, easy-to-prepare products made with the highest-quality ingredients that are healthy for people and the planet. The company was the first to create and introduce organic macaroni & cheese, and now is the nation’s leading natural and organic macaroni & cheese brand. Annie's Homegrown is a wholly owned subsidiary of Annie’s, Inc., a family of natural and organic brands that also includes Annie’s Naturals. Annie’s Homegrown products are available nationwide at major grocery stores, natural food stores and club stores. For more information, visit www.Annies.com. 

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