Contacts:     
Carol Schuler
Haberman
612.372.6451
carol@habermaninc.com

 

Aimee Sands
Annie’s Homegrown
707.254.3700 x103
asands@annies.com                

 


BERNIE GOES BACK TO SCHOOL WITH ANNIE’S NEW NUTRITIOUS, CONVENIENT MAC & CHEESE AND SNACK PRODUCTS

 

Organic Cheddar Snack Mix Bunnies; Honey and Friends Bunny Graham Snack Packs; Organic 5-Grain Elbows & White Cheddar; and Lower Sodium Mac & Cheese
available nationwide in September

 

NAPA, Calif. – Sept. 3, 2009 – Just in time for back-to-school, Annie’s Homegrown is expanding its offering of convenient snacks with savory Organic Cheddar Snack Mix Bunnies and kid-friendly snack packs, available in Annie’s favorite Honey and Friends Bunny Graham flavors. Also new are two versions of Annie’s popular Mac & Cheese, including nutritious Organic 5-Grain Elbows & White Cheddar and Lower-Sodium Mac & Cheese.

 

“Our selection of new products offers delicious options for fall meals and snacks,” said Annie Withey, founder of Annie’s Homegrown. “For the little ones headed back to school, we’ve created snack packs of some favorite grahams flavors, perfect for lunches and snacks while traveling. And the whole family will love munching on our new snack mix, which is flavored with real cheddar cheese. Finally, our lower sodium and 5-grain Mac & Cheese varieties offer more choices to those looking for healthy comfort foods.”

 

A cheesy new twist to Annie’s popular snack mix, Organic Cheddar Snack Mix Bunnies are a crunchy combination of bunny-shaped pretzels and crackers, all lightly seasoned with real Organic Valley cheddar cheese. This delicious, certified-organic snack mix comes in fun bunny shapes kids love, and moms and dads appreciate that it’s made without pesky preservatives or artificial additives. Organic Cheddar Snack Mix Bunnies hit Whole Foods store shelves nationwide this fall in a 9 oz box, available for a SRP of $4.99.

 

For lunch boxes and on-the-go snacking, Annie’s new Honey and Friends Bunny Graham Snack Packs are now available in convenient 1 oz packs. The new snack packs are made with healthy whole grains, and join Annie’s popular Cheddar Bunnies Snack Packs, which now feature redesigned packaging with a zip flap box that allows for easy access. All snack packs are available with six 1 oz packs per carton for a SRP of $4.99.


USDA recommends whole grains for a healthy diet, so to round out its fall product introductions, Annie’s is packing more healthy whole grains and nutrients into a new Mac & Cheese flavor.  Annie’s Organic 5-Grain Elbows & White Cheddar features a macaroni made with amaranth, quinoa, kamut, spelt and durum. Each serving offers 8 grams of heart-healthy whole grains per serving. Also new is Lower Sodium Mac & Cheese, with 25 percent less sodium than the leading brands. Made with organic pasta and 100 percent real cheese, this tasty comfort food is naturally a good source of calcium and protein.

 

Both new Mac & Cheese varieties are available in Whole Foods stores nationwide for a SRP of $2.49 for Organic 5-Grain Elbows & White Cheddar, and $2.09 for Lower Sodium Mac & Cheese.

 

Annie’s Homegrown currently offers more than 60 products, including: all-natural Breakfast Cereals; Natural Mac & Cheese; Certified-Organic Mac & Cheese; Cheddar Bunnies; Bunny Grahams; Organic Bunny Fruit Snacks; Organic Classic Crackers; Organic Snack Mix Bunnies; Deluxe Mac & Cheese; Microwaveable Macaroni & Cheese; Certified-Organic Skillet Meals; Totally Natural Pasta Meals; and Certified-Organic Canned Meals.

 

Annie’s Homegrown
Annie’s Homegrown offers delicious, all-natural and organic alternatives to traditional comfort foods. Since Annie Withey founded the company in 1989, Annie’s has been dedicated to delivering great-tasting, easy-to-prepare products made with the highest-quality ingredients that are healthy for people and the planet. The company was the first to create and introduce organic macaroni & cheese, and now is the nation’s leading natural and organic macaroni & cheese brand. Annie’s Homegrown products are available nationwide at major grocery stores, natural food stores and club stores. For more information, visit www.Annies.com. Annie’s is also on Twitter (www.twitter.com/annieshomegrown) and Facebook (http://bit.ly/17NziX).

 

Annie’s, Inc.
Annie’s Homegrown is a wholly owned subsidiary of Annie’s, Inc., a family of natural and organic brands that also includes leading dressing and condiment brand Annie’s Naturals. The company has a long tradition of social and corporate responsibility, and believes in the importance of sustainable farming practices that respect the earth and its inhabitants. Visit www.AnniesInc.com to learn more.

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