Bernie Hops to Breakfast With Hugs, Kisses and Whole Grains:  Annie's Launches Cereal Line

 

Annie’s also introduces 1-oz Chocolate Chip Bunny Grahams in six-pack trays and a certified organic version of Annie’s Macaroni & Cheese with classic mild cheddar

 

Contacts:     
Carol Schuler
Haberman & Associates
612-372-6451
carol@habermaninc.com

 

Aimee Sands
Annie’s Homegrown
707-254-3700 x103
asands@annies.com                

 

 

NAPA, Calif. – March 9, 2007 – Bernie the Rabbit, the beloved mascot of Annie’s Homegrown, is taking a seat around the breakfast table with a new line of yummy, low fat breakfast cereals! Annie’s Homegrown, the nation’s leading brand of organic and natural pasta meals and snacks, debuted its line of cereal, expanded snack offerings and an addition to its organic macaroni & cheese selection at this week’s Natural Products Expo West show in Anaheim, Calif.

 

With its new line, Annie’s now is packing wholesome goodness into breakfast cereals made from whole grains such as oats and corn, with 70 percent organic ingredients and 0 grams of trans or saturated fats. Three flavor varieties and kid-friendly shapes offer a whole new way to enjoy Annie’s.

 

“As a mom, I know it’s hard to find healthy cereals that kids love to eat,” said Annie Withey, founder of Annie’s. “That’s why we’ve paid special attention to creating a fun, tasty cereal that’s made with the same quality ingredients our consumers have come to expect. Like all Annie’s offerings, our new cereal line tastes great with no artificial anything.”

 

The new cereal line includes:

 

• Annie’s Bunny Love Toasted Oat and Corn Cereal
Bunnies, “hugs” and “kisses” (Xs and Os) are made from toasted corn and whole oats with just a touch of natural-occurring sweetness. A good source of fiber, the cereal also provides 10 grams of whole grains per serving (9-oz box).

 

• Annie’s Honey Bunnies Toasted Oat and Corn Cereal
Bunnies and hearts are made from toasted whole oats, with a real honey glaze. Provides 9 grams of whole grains per serving (9-oz box).

 


• Annie’s Cinna-Bunny Cinnamon-Toasted Corn and Oat Cereal
Bunnies, flowers and puffs are made from organic corn with a real cinnamon glaze (9-oz box).

 

The suggested retail price for Annie’s cereals is $3.99 per box. The products will begin shipping in July 2007 and will be on shelves in fall 2007 wherever Annie’s Homegrown products are sold, including supermarkets, natural and organic food stores, club stores, mass merchants and online in all 50 U.S. states and Canada.

 

Also new at Expo West is a snack pack tray of six, 1-oz packages of Chocolate Chip Bunny Grahams. The new snack builds on the popularity of Annie’s Bunny Grahams line, America’s best-selling, all-natural animal-shaped cookie. The bite-sized, bunny-shaped treats now can be more easily packed for enjoyment anywhere, anytime. Bunny Grahams are all-natural and delicious, made with organic wheat flour and evaporated cane juice. The suggested retail price of one six-pack tray is $3.79.

 

In addition to the new cereal line and snack pack tray, Annie’s Homegrown is launching a certified-organic version of its new Macaroni & Cheese with classic mild cheddar. Featuring a creamy, buttery taste and an elbow-shaped pasta that kids love, Annie’s uses only the best ingredients, such as 100 percent real organic cheese and organic wheat. The suggested retail price of the 6-oz, certified-organic version is $1.89.

 

Other major introductions by Annie’s to date in 2007 include an all-natural version of Macaroni & Cheese with classic mild cheddar, and the conversion of all pasta in its 11 traditional macaroni & cheese products to certified organic. Annie’s currently offers more than 50 products, including: Natural Mac & Cheese; Certified-Organic Mac & Cheese; Cheddar Bunnies; Bunny Grahams; Deluxe Mac & Cheese; Microwaveable Macaroni & Cheese; Certified-Organic Skillet Meals; Totally Natural Pasta Meals; and Certified-Organic Canned Meals.

 

About Annie’s Homegrown
Napa, Calif.-based Annie’s Homegrown offers delicious, all-natural and organic alternatives to traditional comfort foods. Since Annie Withey founded the company in 1989, Annie’s has been dedicated to delivering great-tasting, easy-to-prepare products made with the highest-quality ingredients that are healthy for people and the planet. The company was the first to create and introduce organic macaroni & cheese, and now is the nation’s leading natural and organic macaroni & cheese brand. Annie's Homegrown is a wholly owned subsidiary of Homegrown Naturals, Inc., a growing family of natural and organic brands that includes Annie’s Naturals, Fantastic World Foods and Consorzio. Annie’s Homegrown products are available nationwide at major grocery stores, natural food stores and club stores. For more information, visit www.Annies.com.