Annie's Serves Up New Snack Favorites:  Family Size Honey Bunny Grahams and Bunny Graham Friends


Annie’s also unveils new package designs for its Cheddar Bunnies and
Bunny Grahams product lines

 

 

Contacts:
Carol Schuler
Haberman & Associates
612.372.6451
carol@habermaninc.com

 

 

Aimee Sands
Annie’s Homegrown
707.254.3700 x103
asands@annies.com

 

 

NAPA, Calif. – Sept. 27, 2007 – Annie’s bunnies are multiplying like, well, like bunnies! Based on popular demand, Annie’s Homegrown, the nation’s leading brand of organic and natural pasta meals and snacks, is introducing two new skus of its popular Bunny Grahams snacks: Family Size Honey Bunnies and all new Family Size Bunny Graham Friends. Annie’s is debuting its new family size snack offerings, as well as new package designs for its Cheddar Bunnies and Bunny Grahams product lines, at this week’s Natural Products Expo East show in Baltimore.

 

Bunny Graham Friends is a combination of honey, chocolate and chocolate chip Bunny Grahams. Shaped like Bernie, Annie’s beloved mascot, these fun “friends” offer three favoriteflavors in one delicious box.

 

“Bunny Grahams are the perfect sized snack for toddler hands and grown-up handfuls,” said Annie Withey, founder of Annie’s, “which is why we’ve created new sizes and varieties that will appeal to the whole family. And like all Annie’s products, our snacks are made with only the highest quality natural and organic ingredients – no artificial anything!”

 

Family Size Honey Bunny Grahams and Bunny Graham Friends are made with organic wheat flour, organic evaporated cane juice and no refined sugar. And because Annie’s promotes healthy food and healthy kids, its Bunny Grahams are calcium fortified and contain no hydrogenated oils, saturated fats or trans fatty acids.

 

The suggested retail price for Annie’s Family Size Bunny Grahams is $3.69 per 10 oz. box. The products will begin shipping in February 2008 and will be on shelves in spring 2008 wherever Annie’s Homegrown products are sold, including supermarkets, natural and organic food stores, club stores, mass merchants and online in all 50 U.S. states and Canada.

 

In addition to its new family size offerings, Annie’s is packaging its bunnies in newly designed boxes with the same look and feel of its recently launched, already popular line of breakfast cereals. The new designs, which feature fun colors and bunny shapes, will be applied to Annie’s entire lines of both Bunny Grahams and Cheddar Bunnies. New product designs will appear on shelves in spring 2008.

 

Other major introductions by Annie’s to date in 2007 include its first ever line of breakfast cereals, an all-natural version of Macaroni & Cheese with classic mild cheddar, and the conversion of all pasta in its 11 traditional macaroni & cheese products to certified organic.

 

Annie’s currently offers more than 50 products, including: all-natural Breakfast Cereals; Natural Mac & Cheese; Certified-Organic Mac & Cheese; Cheddar Bunnies; Bunny Grahams; Deluxe Mac & Cheese; Microwaveable Macaroni & Cheese; Certified-Organic Skillet Meals; Totally Natural Pasta Meals; and Certified-Organic Canned Meals.

 

About Annie’s Homegrown
Napa, Calif.-based Annie’s Homegrown offers delicious, all-natural and organic alternatives to traditional comfort foods. Since Annie Withey founded the company in 1989, Annie’s has been dedicated to delivering great-tasting, easy-to-prepare products made with the highest-quality ingredients that are healthy for people and the planet. The company was the first to create and introduce organic macaroni & cheese, and now is the nation’s leading natural and organic macaroni & cheese brand. Annie's Homegrown is a wholly owned subsidiary of Annie’s, Inc., a growing family of natural and organic brands that also includes Annie’s Naturals and Fantastic World Foods. Annie’s Homegrown products are available nationwide at major grocery stores, natural food stores and club stores.  Visit www.Annies.com for more information.