Annie’s Homegrown
Company Backgrounder

 

Annie’s Homegrown, based in Napa, Calif., is a leading values-led company offering delicious, all-natural and organic pasta meals, snacks and comfort foods. All Annie’s products are made with the best ingredients possible and produced in a sustainable way for the health of families and the environment.

 

Annie’s Homegrown has a proud history as a natural and organic food industry pioneer. In 1989, Annie Withey started Annie’s to give families a delicious, convenient and wholesome alternative to other macaroni & cheese products. She began by piling pots of macaroni & cheese in the back of her car and traveling around the Northeast visiting farmers markets, store parking lots, festivals and concerts, inviting people to sample her all-natural and delicious new creation. Before founding Annie’s, in 1982 Annie created Smartfood, one of the fastest-selling snack food products in U.S. history.

 

In 1998, Annie’s proudly built upon these pioneering roots and became the first to create and offer organic macaroni & cheese; and in 2003, Annie’s entered the baked snack category with the launch of its award-winning Cheddar Bunnies. In 2005, Annie’s further expanded its all-natural snack offerings with the introduction of Bunny Grahams. In spring 2007, nearly all of the pasta in Annie’s macaroni & cheese items was converted to certified organic.  And, in fall 2007, Annie’s introduced its first line of healthy, delicious breakfast cereals.

 

In addition to making the best possible products without artificial ingredients, Annie’s aims to be a role model by showing the moral and financial benefits of being a good corporate citizen. Each year, the company contributes to communities on a local and national scale through product donations, programs and partnerships. Annie’s also awards Sustainable Agriculture Scholarships to help tomorrow’s agriculture leaders.

 

Through its organic and natural food products, relationships with organic farmers, environmental educational programs and socially responsible business practices, Annie’s Homegrown is dedicated to making the world a better place by bringing to life and sharing with others its motto: Eat Responsibly. Act Responsibly.

 

Annie’s Homegrown is a wholly owned subsidiary of Annie’s, Inc. a company that believes in supporting high-quality, environmentally friendly and socially responsible brands. Other Annie’s, Inc. brands include Annie’s Naturals and Fantastic World Foods.